How to Run a Campaign
A successful workplace campaign doesn't have to be complicated. With a little planning, strong communication, and enthusiastic volunteers, your organization can make a meaningful impact.
Simple Steps to a Successful Workplace Campaign
Use the steps below as a guide, and remember—our team is here to support you throughout the process.
Plan Your Campaign
Work with your United Way representative to establish campaign dates, goals, and activities. Determine how employees will be invited to give and identify opportunities to educate your team about the impact of their support.
Build Your Campaign Team
Recruit enthusiastic workplace volunteers who can help coordinate activities, answer questions, and encourage participation throughout the campaign.
Share the Impact
Help employees understand how their gifts stay local and support programs that help children succeed, strengthen families, and provide hope during times of crisis. Stories and real community impact inspire generosity.
Make Giving Easy
Offer multiple ways for employees to participate, including payroll deduction, one-time gifts, online giving, or volunteer opportunities. Clear instructions and convenient options help increase participation.
Celebrate Your Success
Thank employees for their generosity and celebrate the difference your workplace made. Recognizing participation helps build excitement and lays the foundation for future campaigns.